Posts made by author 'Jeff McLaurin, Managing Broker - Orange Beach'

Do you know why 80% -88% of New Years Resolutions Fail?

No commitment!

Will you be committed to your business in 2026? Your 2026 business success depends on your commitment to relationships!

Check out this easy commitment to your business in 2026.

"This year, I will build relationships by committing to add value for my clients and sphere every week."

• Relationships are the connections between people that involve interaction to influence, support, depend on or interact with each other over time.
• Relationships require commitment!
• Relationships provide value!
• Relationships provide transactions!
• Relationships are not only essential...

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A holiday mindset for REALTORS® is all about balancing gratitude, connection and opportunity, while trying to recharge, refocus and reconnect - all without letting your business lose momentum.

The holiday season isn't a time to go silent… it's a time to shift your 

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If you have not had to deal with a difficult buyer or seller, consider yourself fortunate! Dealing with a difficult buyer or seller in real estate requires a mix of emotional calmness, professionalism, but more importantly, strategy, all of which can be extremely challenging at times.

What is emotional calmness? NOT getting emotional! You just cannot allow yourself to get emotional regardless of the circumstances. As soon as you do, you and the deal will start circling the drain.

How do you remain professional with a difficult buyer or seller? Refer back to emotional calmness!

This leaves us with the strategy of dealing with a difficult buyer or seller. Here are a few things I have learned over the years:

1. Stay calm - Do not mirror their emotions...

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After the summer, real estate "typically" cools down as families settle into the school year, football season, hunting season and upcoming holidays.

This mindset change can present unique opportunities for strategic buyers and sellers.

My thoughts after Summer...

For sellers after the summer:

• Fewer buyers, but serious ones: With the market intensity decreasing, you will likely encounter fewer buyers. However, those who are still actively looking in the fall are often more serious and motivated.
• Be prepared to negotiate:

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To be an "on-purpose REALTOR®" you must FOCUS on the vital few and stop wasting time on the trivial many!

The three things that make an "on-purpose REALTOR® are mindset, skill set and action. If you don't have the right mindset, are not willing to learn/do the skill set, and don't put the skill set into action… you will be an "on-accident agent."

The NINJA philosophy is focusing (give 100%) on the vital few that will give you the greatest results for the time/energy invested.

The vital few is the 20% of the 80/20 Principle. No, this does not mean you can just put forth a 20% effort. This means you need to focus on defining your 20% (the vital few) and give 100% on the vital few to maximize your time/energy for the best results.

The 80/20 Principle is a minority of causes or...

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