Posts from May 2025

Pete Perkins (Gulf Shores office) has been collecting condo sales data every 6 months for the past 20 years. You won't see similar statistics anywhere else because Pete only includes direct Gulf Front, 2 and 3 bedroom condo units in Gulf Shores and Orange Beach....

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Ever heard of the "6 Degrees of Kevin Bacon"? The theory goes that everyone is just six connections away from Kevin Bacon. Now, swap Hollywood for real estate and Kevin Bacon for your next client, and suddenly, you've got a powerful networking mindset with energy, kinetic momentum, and a whole lot of positivity. 

In real estate, it's not just who you know — it's how well you show up. Whether you're one handshake away or five, your personality is your brand. Here's how to put that six degrees theory to work for your real estate business: 

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I think one of the hardest things for most of us is dealing with objections from clients. The first key to successfully handling objections is to NEVER take the objection personally. Remember, an objection is really a request for more information or clarification, which is an opportunity for your help.

Here are some simple and easy steps for overcoming objections:

1. Acknowledge

2. Ask Questions

3. Confirm

4. Respond

5. Ask for Action

Acknowledge the Objection:

After someone poses an objection, it is important to immediately acknowledge their concern. People need reassurance they are being heard and taken seriously or they won't feel you are looki...

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