Posts made by author 'David Horn, Managing Broker - Eastern Shore'
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1
Our Market, Our Reality
Last week, Troy released our Q1 Market Update. If you haven't watched it, prioritize it. It is the foundation for your client conversations this quarter.
Your clients are bombarded daily with national headlines suggesting a stalled or cooling market. Our reality across Mobile, the Eastern Shore, and the Gulf Coast is demonstrably different. Who is winning the battle of minds: the national news cycle or your local expertise?
If your clients are "frozen," it is because they are making decisions based on national news that does not apply to their neighborhood. It is your responsibility to educate them. Your job is to replace their uncertainty with clarity.
The Reality for Coastal Alabama:
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Market Activity is Up: In...
27
Don't Get Scammed
Do you like scary movies?
Well, have I got a scary sci-fi story for you—except this one is happening right here, right now. Maybe to you.
Imagine a "perfect" buyer. They text your professional line. Their English is flawless (no more "Dear Kind Sir" typos). They sound local, they're interested in property in your area, and they're ready to move fast. The only catch? They insist on a Google Meet or a Zillow video call. They even send you the link.
Spoiler alert: The "buyer" is a bot, and that link is a digital back door to your entire life.
It's Not Just Us
I'll be honest: when this happened to one of our agents last week, her gut told her it was a scam. My gut told me it was a scam, but I wanted to be su...
20
Broker the Art of the Proof Point
In our market, from the historic streets of Mobile to the growing communities of Baldwin County we pride ourselves on being "quiet professionals." We work hard, we stay late and we handle chaos of a transaction, so our clients don't have to. But there is a hidden danger in being a "quiet" professional - If the client doesn't see the effort, they eventually question the value.
We've all felt that sting. You spend your Tuesday arguing with an appraiser, chasing down a slow lender or rewriting an addendum four times to protect your client's interest, then on Wednesday, the client calls and asks, "So…is anything actually happening with my file?"
It's a frustrating but fair question. In the absence of communication, clients can't assume we are working hard in the background. They assume nothing is happeni...
21
The Real Risk isn't the Market. It's You.
The following is a summary of a blog written by Nick Schlekeway
Realtors (particularly at this time of the year) blame the market for not reaching their goals last year and are watching it hoping it will allow them to hit their goals this year.
Very few are fixing the thing that actually determines whether they win or lose.
- The market is not the variable that determines your outcome, your internal discipline is.
- Habits, mindset, environment and leverage decisions decide whether you survive volatility.
24
Deflecting Liability. It's Not a Copout - It's a Responsibility!
I often break down our job as Realtors like this - We are:
- Guides (through an uncommon process)
- Resources (assist in finding answers)
- 3rd Parties (non-emotional participant)
I also often say we are primarily in two businesses:
- Personal Marketing (meeting as many people as possible)
- Deflecting Liability (protecting ourselves)
Deflecting liability simply means to stay in your lane and allow others, who expect the liability, to take that liability. We do not need to try to be all to everyone.
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