Posts from November 24th, 2025
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November
24
24
Deflecting Liability. It's Not a Copout - It's a Responsibility!
I often break down our job as Realtors like this - We are:
- Guides (through an uncommon process)
- Resources (assist in finding answers)
- 3rd Parties (non-emotional participant)
I also often say we are primarily in two businesses:
- Personal Marketing (meeting as many people as possible)
- Deflecting Liability (protecting ourselves)
Deflecting liability simply means to stay in your lane and allow others, who expect the liability, to take that liability. We do not need to try to be all to everyone.
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