Posts from March 2024

Did anyone notice the NAR announcement came on the Ides of March? March 15 is the famed halfway point of March, when in 44 B.C., Julius Caesar reportedly uttered, "You too, Brutus?" to his friend during the political attack that killed him. For centuries the "Ides of March" was a day that made people anxious, as they anticipated something bad would happen. 

These changes were expected. They are not bad. We've all known it was coming, we've even talked about it in this space before. But now the entire world is talking about it now. And guess what? That dude on YouTube, the talking head on FOX, the lady on Instagram, and the people on your street- none of them have any idea what they are talking about.

Do not listen to them! Instead, ask them this, "I want to know your opinion on page 77 of the agreement." Because they haven't read that 108-page document. They are regurgitating someon...

Click Here to Read More...

I know you have seen reports on the NAR settlement subject to court approval and may have concerns. Hopefully, Troy Wilson's message yesterday put you at ease but in case you still need comforting, I hope this Broker Bit will help you relax.
 
Changes in our profession are not new, and as Frank mentioned in a

Click Here to Read More...

Happy Friday Bellator Team! This week I'd like to make sure everyone knows the tools that you have to market your seller's home. Just as important, that we all know how to articulate that value to the seller to make it clear that YOU are THE best choice to listing their home, market their home, protect them with the contract, negotiate on their behalf and to efficiently get the seller to the closing table painlessly and without surprises. I'm focusing on YOUR value as a marketer today.

We must understand and articulate that this is a partnership. What sells the home is Price and Exposure. You can advise and educate the seller, but it is their decision on price, condition, the brokerage and agent that they hire to sell their property. A low enough price will sell almost any h...

Click Here to Read More...

It doesn't feel like I've been in real estate a long time, but I guess 27 years is a while. I do remember when the beach area did not have an MLS, and we would load The Real Estate Connection floppy disk into our only computer for our monthly update. The data was the same all month until the new book came out. If you didn't advertise in the book, your listings were not in the database. My dad remembers before computers when agents would drive to all the real estate offices and hand flyers to all the receptionists. Then, we joined the MLS and had monthly books delivered with black and white photos. Then, we got to use a dial-up connection to load our data through a DOS program in a daily dump. Also, before lockboxes, agents would schedule showings with the various office receptionists who were the keeper of the keys. Before showing property, you had to drive to...

Click Here to Read More...