We work so hard staying in touch with our SOI - calling, keeping in touch with autoflow programs, real estate reviews, etc. Then one day the phone rings and one of your sphere is ready to sell their home - now what?  The fact that they called you means you have a much, much better shot of getting the listing, but you still need to be as professional as possible with your conversation and subsequent marketing presentation. This article is not a tutorial on preparing and presenting your presentation and more about what you can do once you've earned the listing.

You, as a Bellator agent, have a lot to offer to your clients, both buyers and sellers, but the marketing that we can offer our sellers is unparalleled in our area. Remember, when you're being excellent at marketing your client's property, a side effect is that you're being excellent at marketing YOUR business. Once the home is photo-ready and the listing agreement is signed:

1. Order your photography - It is vital that internet images of the home be outstanding. Personally, I hire a professional photographer to come out to take pictures, videos, drone footage and 3-D tours. It can be expensive, but it typically pays off in faster sales, higher prices and more business (remember: this listing is part of your resumé for future clients). If the home is vacant, you may consider virtual staging a few of the rooms, enhancing the sky (maybe a sunset or twilight shot) or greener grass. Know this: almost everyone starts their home search online these days, so if the images online don't peak their interests enough to schedule a tour, that buyer won't likely be offering to purchase that home. Great pics = more prospective buyers.
2. Gather detailed information. From room dimensions, appliances, utility companies, wood types for doors and cabinets, counters, floors - the more detail the better. When entering the listing into the MLS, take time to create a great description that paints a picture of what the buyer's lifestyle could be in this new home. AI technology can also help with this.
3. Time is of the essence in getting the property online, but it's vital to get it right the first time. Once you've done your very best, send a link of the partial listing to the seller to proof (I know this can be done in Baldwin County's MLS - not sure about Mobile). Once the seller approves, download a .pdf of the listing and send it to them via your Bellator DotLoop to sign and keep for your records. Once this is done, make the listing "live". More prospective buyers will see the listing within the first 24 hours of listing than at any other time; that's why it needs to be as good as it can be out of the gate.
4. Get your sign and lockbox on the property ASAP.
5. Immediately create a post in YAPMO promoting the listing. Use several photos and video links in the post. This gets it out to the strongest sales force in the region - each of whom are financially incentivized by Bellator to sell your listing. If you've priced the listing right, you're likely to have some showings just from this step. Fast and easy.
6. Promote the listing on Social Media - use the media that you've just produced with photos and links. Use your business page to stay compliant and share that page. Ask friends and your clients to share with as many people as possible. (Even your Bellator CRM has an auto tool to post these listening from your website!)
7. Through YOUR marketing platform, Bellator Design House, create media for your marketing team to send out to local agents via Marketing's MLS EBlast service. I like to use the HTML Newsletter format in BDH that allows multiple links and can accommodate the full description (talk with Marketing about your options).
8. Adwerx company provided Just Listed Ad - Once the listing auto-populates Adwerx (usually less than 48 hours), go in and edit it. You have a free 7-days on this, but make sure the best photo is being used. Also, adjust the words a bit on the ad (many that auto-populate aren't very useful). This is an incredible tool that sets us apart from any of our competition. I recommend paying to keep this ad running throughout the listing if you can afford to. Add your client's email address so they'll receive daily updates and update the ad periodically. If you have a sphere campaign as an autoflow touch with your sphere, consider editing it to market the listing. Maybe one of your sphere will bring a buyer, and even if they don't, they'll be impressed to see that you market on Forbes.com , CNN.com, Fox.com, and other legit websites.
9. Just Listed Flyers - if you're not familiar with your tools for this, make an appointment with your marketing team to teach you. Old school flyers can still be a strong component of your marketing. Send to the listings' neighborhood.
10. Print out flyers to keep in the house and put out in your office.
11. Hold a public open house quickly. When possible, do this on the first weekend (and as often as possible thereafter). Key to this is to create a neighborhood invitation and go door to door inviting the neighbors the day or morning before the open house. Have the first hour dedicated to them and prepare snacks and beverages. Often times, neighbors know people who would like to live in their neighborhood. This puts them to work for you and give them a chance to pick their own neighbor - now, you've just met 50 people! Some of whom may become friends or clients, and now members of your SOI. It's a win-win-win!
12. Update your seller with your activities and the market on a weekly basis - at minimum. If the home hasn't sold within a week or two, I'd suggest hosting a Broker/Agent Open House on a weekday. Lenders are often willing to help with the expense in exchange for being able to meet a bunch of Realtors. Ask for feedback from the agents - and very often, agents who attend these will end up bringing the buyer. Once we've experienced a home in person, it seems we're more likely to think of that home when a prospective buyer comes around. I know I've done it and have had happen to me many times.
13. Re-Market on Social Media and Bellator YAPMO weekly. Adjust photos in the MLS from time to time (changing the main pic) and tweaking the description. Bring it up in sales meetings and send out your property flyer once a month with marketing (you can every 30 days). If you have a price change, redo all marketing.

I hope it's helpful and please post comments with other ideas. You are the best of the best and I always learn from you, so don't be shy with comments! 

Interest rates are dropping and the market's getting stronger. Let's get out there and be excellent for our clients. They'll thank you with future business and referrals!