Posts from February 3rd, 2025

I hope the year is off to a fantastic start for each of you. Last week, we had a great opportunity to reconnect with our clients, which should lead to more appointments and, ultimately, increased business and referrals throughout the year. As we all know, the first call after a period of inactivity can be the most challenging. So, when these opportunities arise—like last week—it's crucial that we act swiftly and follow-up consistently to keep momentum going.

Today, I'd like to discuss how we can increase our earnings this year without additional effort. After reviewing our performance over the past year, I've observed a common trend: many of us are preemptively discounting our services. I'll admit that I've fallen into this trap myself in the past, but that stops now.

One percen...