
I have no doubt you've heard the saying by Benjamin Franklin: "If you fail to plan, you are planning to fail." I heard it growing up and vaguely remember thinking, "That's obvious; that makes sense." It really is a great message, but as adults, we know it is not always 100% true.
In the last few years, a lot of people in this industry have succeeded, and done enough to survive, without a plan at all. For a time, if you could fog a mirror and show up, you could make it in this business. That time in this industry was an anomaly, and it may not ever happen again.
I can tell you this with certainty:
Are you achieving everything you hoped to achieve? Are you puttin...