Posts from March 1st, 2023

You guys are used to hearing, "you need to stay in regular contact (FLOW) with your sphere of influence". Some of reasons you've heard before are:

• This is how you build long term relationships with them.
• You need to stay top of mind, so you are their first choice.
• You want to be their real estate resource for any related needs.
• They will refer you to their friends and family. 

I have one more reason for you to consider: We owe it to them to keep them informed!

We need to adjust our mindset to add this perspective because we do owe it to them! Why? For one, all the classic reasons above are good and true, but they are about you. But the people we know and love NEED us to be their Trusted Advisors. They deserve it. Be of service to them. 

Let's play a little game of Perception vs Reality:

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