
Order takers do not get referrals. Order takers think transactionally (short term), not about creating relationships (long term).
"I don't want to lose this buyer. I can't afford to risk it by insisting they get pre-approved, signing a buyer agency, etc.… I'm just going to go show them these 5 houses."
We've all been there. You can do that and make a living, but they won't respect you. And if they don't respect you, they won't tell their loved ones to call you. If you want to spend your time showing houses, great. But if you want to make a profession out of this, you need to have a process.
The upfront work is hugely important! With Buyers, the upfront work is some version of a Buyer's Consultation. Keep in mind, if you have not signed a Buyer's Agency with them, they are still a prospect. They need you t...