An "influencer" is a person who inspires the actions of others. 

Most, if not all, successful REALTORS® inspire the actions of others every day.

REALTORS® have been influencers since the day our profession was created.

So how does a REALTOR® make money influencing? The answer is very simple… Communicating with your data base effectively and consistently. Effective communication will influence those that already know you, and they will become another source of business in the form of referrals. 

What YOU focus on expands! Does that sound familiar? When you influence effectively and consistently to those that already know you, your business will expand through referrals.

When you influence your data base effectively and consistently, they become advocates for your business. They start working for you and are confident based on the relationship you worked hard to achieve. They provide information about you and your business which generates referrals. These referrals do not have to take as much time to get to know and trust you. You automatically become "on purpose and not by accident."  

How effective are referrals?  Studies reveal that 71% of consumers are more likely to make a purchase if they were referred by a friend or family member. HELLO… What other tool in your business has a 71% conversion rate?  A conversion rate this high means you will have more income to fund your "Why".

I have provided a few more reasons below to become a successful REALTOR® influencer just in case a 71% conversion rate is not enough. 

• Easy promotion opportunities i.e., testimonials on social media with Friends / Family responding to your social media platform(s). They are more comfortable to engage.
• Referrals remind your client why they continue to choose to work with you.  People LOVE to refer people when they know they have nothing to worry about and it will make them look good.
• Your client feels like they are part of your business.  When they look good to the person, they are referring to you it makes them feel like they are a part of your business and success.
• Referrals are a positive gage that you are influencing successfully.  Referrals validate your influence.  If you are not getting referrals from your client (data base), then you are not influencing them properly! You must provide value and provide it consistently. 
• Referrals improve your client retention. When you provide great service to a referral the person that referred them to you will purchase / list time and time again. It is built in business!
• Referrals provide more Return on YOUR initial investment (client / data base).
• Referrals maximize your Time / Value / Money with the new referral because you did all the hard work on the person referring someone new to you.  
• Referrals identify your loyal clients.  The more referrals you receive from a client(s) shows loyalty and trust. Loyalty and trust equal more referral business.
• Referrals maximize your Time / Value / Money.

If your referral business is not generating a large portion of your income, you need to focus on your influencing skills by communicate more effectively and consistently. Being a REALTOR® influencer will help you "increase your income per hour so you can have a life."