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Uncategorized | 141 Posts
February
14

  1. Network with Connectors – There is great value in having a Connector as a client. A Connector is a person who just by their personality (vibe & mindset) has connections, many friends, and the personality to influence. A Connector knows a lot of people and will always be working for you and your business based on your relationship. This business strategy will generate a continuous flow of clients coming to you. Focus on people who know you, like you and trust you! Spend your time, money, and energy building relationships with Connectors before chasing strangers. This is how you "attract rather than pursue."
  2. Offer your clients value beyond real estate knowledge - A quick "in passing" conversation isn't enough. Take your real estate hat off for a second and engage with the intention of helping. People are far more likely to reward your generosity especially if they are property owners and already have an interest in the market. Be a better listener. The key to success is excellent communication. If you don't communicate it, your client will not receive it. Your goal is to provide lasting value outside of real estate. Don't just sell real estate. I am sure you have heard the old saying, "Build it and they will come"? Here is one that you may not have heard . . . "Help people get more out of life through your relationship with them and the transactions will come."  Smart buyers are going to make buying decisions based on how much quality you're offering in your relationship, not just related to real estate. Never forget: "Your next transaction is embedded in this one."
  3. Managing your leads & contacts is key to a consistent real estate business – I know you hear this all the time, but it is because it is TRUE and very valuable: You must have a database! A successful database is properly managed for success by using your Client Relationship Management (CRM) program. (Don't forget that Bellator offers you a very professional and super functional CRM in Square One.) "Your database is your most important business asset and is the central nervous system of your business. If you don't have a database, you are not serious about this career, you are a hobbyist.
  4. Stay in contact with your clients – Regular contact with your clients is essential for building trust (not to mention simply reminding people that you exist). Staying in touch with the vital few gives you the biggest return on your relationship investment. The conversion ratios for past buyers is 9:1; for past sellers is 4:1; and for referrals is 3:2. Guess where referrals come from? 1, 2 & 3 above!  "Flow is the lifeblood and oxygen of your relationships and your business. Flow is what makes you visible and keeps you top of mind." (Ninja Selling) Relationships are founded on FLOW!
  5. Always ask for referrals – Always ask for referrals at the end of a good conversation. It may seem repetitive but "consistently" reminding your client's you're here to help their friends, family and colleagues is very important to have a "consistent" real estate business. The worst thing about asking for a referral is . . . NOTHING! A great way to have a positive conversation to ultimately ask for a referral is asking FORD questions (if you do not know what this is - ask your Broker!). If you stop and think about the last conversation you had with a friend/client, you asked them FORD questions. FORD Questions are natural so don't overthink it. Overthinking anything is paralyzing; don't paralyze yourself and just simply ask for a referral. 

If you do 1-4 above "consistently" asking for a referral will be even easier.

Faith – Effort - Gratitude

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