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Uncategorized | 141 Posts
November
1

As Bellator Expert Real Estate Advisors, we can go about our average day with our hot list, warm list, call list, follow up list, market studies, favors for folks, etc. as every normal day, where days just run together and time just passes by. It is very easy to disregard the things we do every day as just regular tasks. But, if you sit and really think about it, most all of the things we do each day are to provide service to others. When you look at it that way, providing service to others is much more meaningful than just a "to do" list. 

The current national real estate landscape is changing in how we get compensated, take listings, and represent buyers. I won't go into our future policies and procedures here, because it is all a work in progress. In the meantime, it will be very important for all agents to understand and believe in our value to others. Regardless of how the national landscape changes, this knowing our value is crucial for your future relationships with consumers and clients.  

We all know the tasks we do for market analysis, explaining agency, negotiations, marketing, ordering closings, showings, net sheets, etc. However, do you ever think twice about the value you create by:

  • Providing utility information
  • Scheduling cleaners
  • Getting landscapers
  • Reviewing home inspections
  • Coordinating repairs
  • Providing school information
  • Recommending lenders, inspectors, pest control, roofers
  • Providing doctor contacts, carpet cleaners, salons, car repair, churches, recreation league programs, doctors, dry cleaners?

Do you? The lists go on and on. . . But the point is, you create a lot of value outside of the required real-estate centric duties. Even after a transaction is completed, do you not have buyers and sellers go to you for any type of information?  

Have you ever had someone that you knew you could call to get general information, the person you know you can count on to make your life more efficient? Well, that is how you, the Expert Real Estate Advisors, are perceived by your customers and clients. You are a confidant, a friend - someone they can count on for many aspects of life. You are adding VALUE to the lives of others.

We cannot quantify the benefits of being the "go to" person, but we need to know how important we are to others. And as our industry pivots, we all need to keep in mind the value we DO create. When we are confident of our value to others, it is much easier to communicate our value proposition. And, as long as consumers and clients realize the value we provide, whatever happens around us in the national real estate landscape, we will be just fine.

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