To be an "on-purpose REALTOR®" you must FOCUS on the vital few and stop wasting time on the trivial many!

The three things that make an "on-purpose REALTOR® are mindset, skill set and action. If you don't have the right mindset, are not willing to learn/do the skill set, and don't put the skill set into action… you will be an "on-accident agent."

The NINJA philosophy is focusing (give 100%) on the vital few that will give you the greatest results for the time/energy invested.

The vital few is the 20% of the 80/20 Principle. No, this does not mean you can just put forth a 20% effort. This means you need to focus on defining your 20% (the vital few) and give 100% on the vital few to maximize your time/energy for the best results.

The 80/20 Principle is a minority of causes or efforts that leads to a majority of the results. 80% of what you achieve in your life and work, comes from 20% of the time spent (the vital few). This means four-fifths of your effort is wasted. Determine the 20% (the vital few) that works for you, FOCUS on that 20% (the vital few) and stop wasting time.

Here are some interesting 80/20 principles:

• 80% of sales come from 20% of your clients. These clients are the vital few!
• 80% of your time is achieved with the first 20% of your effort.This effort is the vital few!
• 80% of your knowledge is used 20% of the time.This time is the vital few!
• 80% of results are caused by 20% of thinking and planning. This thinking and planning is the vital few!
• 80% of our income comes from 20% of your activities. These activities are the vital few!
• 80% of a seller's decision to list with you is based on 20% of what you say/do. What you say/do is the vital few!

Practicing 80/20 Thinking:

• Finding and doing the vital few! (What tools and effort work for you?)
• Simplicity! (Keep it simple and stress free)
• Leverage – do more of what works (the vital few); do less of what doesn't.
• Focus on what gives you the biggest return (the vital few) for your time and money?
• Focus on those you enjoy working with the most – buyers, sellers, investors
• Focus on the activity you enjoy the most – listing or selling.
• Focus on the highest income/hour activities (the vital few) and keep them in action!
• Eliminate waste – start a "STOP DOING" list. If there are tasks that are not producing for you, STOP doing them and focus on the vital few!

Trivial Many Examples That Will Waste Your Time:

• Unnecessary processing – Doing the same thing over and over expecting the same results. Just STOP!
• Taking a listing that you know will not sell because the seller is not taking your professional advice, especially related to price. Just STOP!
• Inventory (unsold homes) – There is a reason they have not sold! Someone could not put the reason into action. It must have been an "on-accident" listing agent thought process
• Unnecessary movement of people or professional lookers – Showing buyers more properties than necessary! There are a lot of reasons/excuses why this happens… just STOP!
• Unnecessary emails, calls or text about properties that are on the market now but most likely will not be when your client is "ready" six months from now. Just STOP!

Remember:

• Life has no rehearsals, only performances. (Focus on the vital few!)
• Time is life.
• Life is our most valuable asset. (Don't waste it!)

Be an "on-purpose REALTOR® and FOCUS on the vital few!