Posts from May 1st, 2026

Last week, Troy released our Q1 Market Update. If you haven't watched it, prioritize it. It is the foundation for your client conversations this quarter.

Your clients are bombarded daily with national headlines suggesting a stalled or cooling market. Our reality across Mobile, the Eastern Shore, and the Gulf Coast is demonstrably different. Who is winning the battle of minds: the national news cycle or your local expertise?

If your clients are "frozen," it is because they are making decisions based on national news that does not apply to their neighborhood. It is your responsibility to educate them. Your job is to replace their uncertainty with clarity.

The Reality for Coastal Alabama:

• Market Activity is Up: In...

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