Posts made by author 'Jeff McLaurin, Managing Broker - Orange Beach'
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19
Holiday Mindset for REALTORS®
A holiday mindset for REALTORS® is all about balancing gratitude, connection and opportunity, while trying to recharge, refocus and reconnect - all without letting your business lose momentum.
The holiday season isn't a time to go silent… it's a time to shift your
8
Dealing with Difficult Buyers & Sellers
If you have not had to deal with a difficult buyer or seller, consider yourself fortunate! Dealing with a difficult buyer or seller in real estate requires a mix of emotional calmness, professionalism, but more importantly, strategy, all of which can be extremely challenging at times.
What is emotional calmness? NOT getting emotional! You just cannot allow yourself to get emotional regardless of the circumstances. As soon as you do, you and the deal will start circling the drain.
How do you remain professional with a difficult buyer or seller? Refer back to emotional calmness!
This leaves us with the strategy of dealing with a difficult buyer or seller. Here are a few things I have learned over the years:
- Stay calm - Do not mirror their emotions...
23
Real Estate After the Summer & Preparing for the Fall Market
After the summer, real estate "typically" cools down as families settle into the school year, football season, hunting season and upcoming holidays.
This mindset change can present unique opportunities for strategic buyers and sellers.
My thoughts after Summer...
For sellers after the summer:
- Fewer buyers, but serious ones: With the market intensity decreasing, you will likely encounter fewer buyers. However, those who are still actively looking in the fall are often more serious and motivated.
- Be prepared to negotiate:
30
Sometimes You Cannot See the Vital Few for the Trivial Many!
To be an "on-purpose REALTOR®" you must FOCUS on the vital few and stop wasting time on the trivial many!
The three things that make an "on-purpose REALTOR® are mindset, skill set and action. If you don't have the right mindset, are not willing to learn/do the skill set, and don't put the skill set into action… you will be an "on-accident agent."
The NINJA philosophy is focusing (give 100%) on the vital few that will give you the greatest results for the time/energy invested.
The vital few is the 20% of the 80/20 Principle. No, this does not mean you can just put forth a 20% effort. This means you need to focus on defining your 20% (the vital few) and give 100% on the vital few to maximize your time/energy for the best results.
The 80/20 Principle is a minority of causes or...
24
The Contract is THE Most Important Document in Real Estate
Why is the contract the most important document in Real Estate?
- Contracts serve as a record of commitments for both parties.
- Contracts mitigate risks; preventing conflicts and legal issues.
- Contracts help an entire organization maintain compliance. Bellator & You vs. Unhappy Clients and The Alabama Real Estate Commission.
- Contracts serve as collaboration and communication.
- Contracts contribute to revenue for client(s) and income to us.
- Contracts increase operational efficiency.
- Contracts reflect a company's brand and value. The more knowledgeable you are, the more brand awareness you provide for yourself and your business.
The se...
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