
It is possible to "know" someone for years and never actually know them; to miss entirely what makes them tick and to think they must have had some kind of magical life that you have not enjoyed. It's almost never true. If you know Monica Alidor, Mobile's Admin., you may have wondered about her happy heart! She's one of the funniest people I've ever met, and her spirit reverberates throughout our office. I can tell you, on a personal level, as I've walked through the grief of my son's passing in March 2021, Monica's spirit has often lightened my heart. She's helped me laugh and live! She is my teammate and my friend in every way, and I've often said that if she decides to retire, I'm going to need a minimum of a 24-month notice...so I can figure out how to retire with her! This invaluable gift she shares so freely came at a price to her...read on for a small part of Monica's story...

I have no doubt you've heard the saying by Benjamin Franklin: "If you fail to plan, you are planning to fail." I heard it growing up and vaguely remember thinking, "That's obvious; that makes sense." It really is a great message, but as adults, we know it is not always 100% true.
In the last few years, a lot of people in this industry have succeeded, and done enough to survive, without a plan at all. For a time, if you could fog a mirror and show up, you could make it in this business. That time in this industry was an anomaly, and it may not ever happen again.
I can tell you this with certainty:
Are you achieving everything you hoped to achieve? Are you puttin...

First, if you have not had the opportunity to meet Greg, I encourage you to do so at your earliest convenience. If you don't know who Greg is, I encourage you to go to the 68Ventures website and check out his resume. We are very fortunate to have him in our court!
I invited Greg to one of our Orange Beach & Ono Island sales meetings and asked him to give us the most important things we need to pay attention to in our business to minimize conflict in a transaction. Check out these 8 simple yet very important suggestions from Greg:

Hi folks. I am grateful to get to work with a group of people and agents like yourselves. I learn from your ideas and experiences daily and it helps me to consistently improve my mindset and skillset. I've also adjusted my daily activities to work smarter and better to serve my customers, clients and friends.
I say this because some of the things I'm doing today, I learned from some of YOU. Many of you have better ideas about how to maintain relationships with your Sphere of Influence (SOI) and consistently deliver value to those folks, so please feel free to share. We all make each other better!
But if you're feeling stuck, maybe your business is a little slower than you're used to this time of year, and you aren't working daily in Real Estate, rest assured: right now is a great opportunity to show your worth to your SOI, gain a few more transactions this...

These market trends are a blessing and a curse. Cycles that go on for years in one direction are abnormal and they can weaken aspects of your business and your focus. Other than relationships, do you know the most consistent aspect of a successful business?
INVENTORY.
Why does anyone brave the aisles of Walmart? I was there today shopping for one thing . . . bags of dirt, just a few bags to complete my honey-do list for the day. I did not got to Rouses or Publx; I went to the place that I knew would have what I needed. Walmart has INVENTORY, therefore I go to Walmart.
We are wearing out the discussion about where our market is headed, where interest rates are going, and everyone trying to figure it all out. Honestly, we do not have to know the future. We cannot control the direction of the market.
But, what we can do is be