Posts made by author 'David Horn, Managing Broker - Eastern Shore'
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19
Make the Choice to Seize the Day!
August 16th, 2024
Are you excited today? I think we have reason to be excited. Now more than ever, people need "their Realtor" to be there for them. And now more than ever, most of our competitors are going to drop the ball!
I have never seen a better opportunity to win hearts and minds of people than today. It will never be this easy to stand out (amongst the negativity and confusion) and be seen as a trusted real estate resource by people in your sphere of influence. Don't forget, they know other Realtors, probably 5 or 6. This is your chance to become THE ONE they choose.
Here is what you should be focusing on right now:
1) Master the New
Obviously, we need to take extra time to make sure we understand and can explain all these changes and explai...
15
Mind Your Feelings
In real estate (much as in life) we have little control over what happens to us. However, we do have 100% control over HOW we react to what happens.
It's important for all of us to remember to look at all these recent NAR changes from the consumer's point of view right now. We need to get out of our own heads and put ourselves in our clients' shoes. They haven't been thinking about this for the last 6-8 months. Heck, they don't even really understand the changes that are taking place. They need us to be able to give them the basics, and that's all they need. For us, we've had to time to get irritated, frustrated maybe even mad. Be sure to mind communication of your personal feelings about what's going on with the lawsuits and the market. Our clients can feel our feelings....
10
Having Suspicious Minds Is Part Of The Job
"We figure out how to steal. That's what we do."
-the supposed "ringleader" of an organized attempt to sell Graceland for $3.8 million said upon realizing his efforts were in vain last month
I'll get into this a little bit more later, but we need to quickly make sure that we are all on the same page about the rampant fraud in real estate these days. On May 17th, Expert Real Estate Advisors (Bellator agents) were notified of a slight tweak to company policy related to these types of scams. What we are seeing the most in our areas are scammers targeting agents asking them to list lots and land held by out-of-town owners.
Vacant lots and land...
27
Et tu, Brute? (The Ides of March again?)
Did anyone notice the NAR announcement came on the Ides of March? March 15 is the famed halfway point of March, when in 44 B.C., Julius Caesar reportedly uttered, "You too, Brutus?" to his friend during the political attack that killed him. For centuries the "Ides of March" was a day that made people anxious, as they anticipated something bad would happen.
These changes were expected. They are not bad. We've all known it was coming, we've even talked about it in this space before. But now the entire world is talking about it now. And guess what? That dude on YouTube, the talking head on FOX, the lady on Instagram, and the people on your street- none of them have any idea what they are talking about.
Do not listen to them! Instead, ask them this, "I want to know your opinion on page 77 of the agreement." Because they haven't read that 108-page document. They are regurgitating someon...
21
Article from the AREC you need to read, TODAY!
The Dos and Don'ts of Social Media Advertising
Jan. 24, 2024
www.alabamarealtors.com
"Many licensees now view advertising on social media as a necessary part of the job. Although Alabama's advertising laws are the same for social media as for other forms of advertisements, applying those requirements to social media posts can be somewhat tricky at first. We've broken down each component of the law related to real estate advertisements below. Read on for some practical tips on keeping your social media posts compliant.
What counts as an advertisement?
The term "advertisement" encompasses any public representation o...
Social
