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Article from the AREC you need to read, TODAY!
The Dos and Don'ts of Social Media Advertising
Jan. 24, 2024
www.alabamarealtors.com
"Many licensees now view advertising on social media as a necessary part of the job. Although Alabama's advertising laws are the same for social media as for other forms of advertisements, applying those requirements to social media posts can be somewhat tricky at first. We've broken down each component of the law related to real estate advertisements below. Read on for some practical tips on keeping your social media posts compliant.
What counts as an advertisement?
The term "advertisement" encompasses any public representation o...
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5 Manageable Ways to Have a Consistent Real Estate Business
- Network with Connectors – There is great value in having a Connector as a client. A Connector is a person who just by their personality (vibe & mindset) has connections, many friends, and the personality to influence. A Connector knows a lot of people and will always be working for you and your business based on your relationship. This business strategy will generate a continuous flow of clients coming to you. Focus on people who know you, like you and trust you! Spend your time, money, and energy building relationships with Connectors before chasing strangers. This is how you "attract rather than pursue."
- Offer your clients value beyond real estate knowledge - A quick "in passing" conversation isn't enough. Take your real estate hat off for a second and engage with the intention of helping. People a...
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Listing Season is HERE!
Hello Bellator Team! I hope you all have had a great week and a great start to 2024. Congrats to all of you for an impressive 2023 despite some pretty big challenges. Thanks to our leadership and staff for outstanding awards ceremonies this week with fantastic news for the company. It's great to know that we're backed up by folks at the very top who are willing to work to invest in us, as agents. Just know that Bellator is, and always will be, focused on how to help improve our agents and their businesses.
All indications point to 2024 having more activity than 2023 - but, you never really know in this business. The key is to
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Stay Informed
This week in the Gulf Shores sales meeting, we had an impromptu discussion about the flurry of lawsuits affecting the real estate industry. There is still confusion about how these lawsuits will affect our industry, so NAR is compiling some articles, videos, PR, and making various statements about this subject.
Below I have included several links to videos, articles, and positioning statements made by NAR. You may have seen Wednesday morning that NAR sent the members an email with the subject line, "Telling the REALTOR® Value Story." NAR has begun a PR campaign on various recent topics, importantly highlighting and demonstrating the value a REALTOR® provides to the consumer.
In the video below, a consumer that recently purchased a home shares his opinion of a change in commission structure:
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Nothing Happens Until Something Moves
Einstein gets the credit for that statement above. It made me pause the first time I heard it years ago. In our business, you may have heard a different version of it meaning the same thing: "Activity breeds activity."
Productive activity is critically important. YOU are your own boss; YOU are the CEO of your business. As a professional REALTOR® who continues to work and grow your company in every kind of market, staying engaged
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