Broker Bits

Here we are! At the top of our spring selling-season and chomping at the bit to go, am I right? The past couple years have not given us much opportunity to flex our acquired muscle or to use the knowledge we've accumulated over time, but hey – more normal times are back! Let's get to it!

OPEN HOUSE opportunities are proliferating, but it's not enough to mark it in the MLS and put out a sign in the yard. Remember? If we want highly successful open house experiences, we have to go all out in preparation and in execution. Let's run through it, shall we?

(I can hear some of you now…"I don't do open houses…" All right. You do you, boo. But these principles will apply no matter the application. Hear me out.)

• Check the calendar. Avoid scheduling your open house on a weekend with a major event in your town. I like scheduling an open house on the first week...

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You guys are used to hearing, "you need to stay in regular contact (FLOW) with your sphere of influence". Some of reasons you've heard before are:

• This is how you build long term relationships with them.
• You need to stay top of mind, so you are their first choice.
• You want to be their real estate resource for any related needs.
• They will refer you to their friends and family. 

I have one more reason for you to consider: We owe it to them to keep them informed!

We need to adjust our mindset to add this perspective because we do owe it to them! Why? For one, all the classic reasons above are good and true, but they are about you. But the people we know and love NEED us to be their Trusted Advisors. They deserve it. Be of service to them. 

Let's play a little game of Perception vs Reality:

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An "influencer" is a person who inspires the actions of others. 

Most, if not all, successful REALTORS® inspire the actions of others every day.

REALTORS® have been influencers since the day our profession was created.

So how does a REALTOR® make money influencing? The answer is very simple… Communicating with your data base effectively and consistently. Effective communication will influence those that already know you, and they will become another source of business in the form of referrals. 

What YOU focus on expands! Does that sound familiar? When you influence effectively and consistently to those that already know you, your business will expand through referrals.

When you influence your data base effectively and consistently, they become advocates for your business. They start working for you and are confident based on the relationsh...

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Hi, guys. I hope everyone is enjoying the Mardi Gras season and off to a great start for 2023. If you've seen any of my past posts, you know I live and preach establishing positive daily habits that will help you toward your goals in real estate (and in life) - basically, the Ninja Nine. But, I do realize that we have agents who are stuck and perhaps frustrated because the precursor to most of these habits is having a database of 50-200 people, who know and like you enough that you can have comfortable live flow with them regularly.

For those of you who do not have this established, you still need positive daily habits, but they may need to be adjusted to address your primary goal of creating a database that will feed you throughout your real estate career. Here's an example of daily tasks that you need to make into habits if you're an agent who doesn't yet have a viable...

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Feeling a fresh breeze blowing through your life and your business these days? You're not alone! Lots of us are anticipating an amazing spring selling season peopled by more skilled agents. We're looking forward to building relationships with real estate related professionals we haven't known well. Until now. I'm flat-out excited for what's in front of us! Let's think it through…

We talk about the fact that the best REALTORS are relationship-based instead of transactional. Guess what? That extends to the REALTOR community we work with as well! That's right. Your interactions with other agents in your community are GOLD…or not. Do others look forward to working with you when they see your name on a listing or purchase agreement? Or do they collectively groan and sigh? Do they commiserate with their agent-friends over the fact that they are in a transaction with you or are...

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